Promos

The column on the left contains all of the active promos in the database. Because of the large amount of pre-built promos, it is recommended that you review the database and make any promos you are not going to use “Inactive”. This will shorten the list, and make it more manageable.

The panel on the right side of the screen contains settings that pertain to the promo selected in the left list.

Promo Type: This drop down box allows you to choose what kind of promo you want. Depending upon the type of promo selected, required entry fields may change.

•	Recurring Points Promo - This is the promo that will be sent out when a member reaches the point value that is entered in the “Points to Earn” field (There can only be one recurring point promo).

•	Referred Friend Promo - This is the promo that will be sent out to a friend that has been referred by one of your members and has signed up for the program.

•	Referring Friend Promo - This is the promo that will be sent out to the member that referred the newly signed up friend.

•	In Store Sign Up Promo - This is the promo that will be sent out for a new member that signs up in the store.

•	Web Sign Up Promo - This is the promo that will be sent out for a new member that signs up on the Reward Blaster signup portal.

•	Birthday Promo - This is the promo that will be sent out on the any birthday months on the 28th of the previous month. This promo is used for members that are checked to use an adult birthday promo.

•	Child’s Birthday Promo - This is the promo that will be sent out on the any birthday months on the 28th of the previous month. This promo is used for members that are checked to use a Child’s birthday promo.

•	Anniversary Promo - This is the promo that will be sent out on the any Anniversary months on the 28th of the previous month. This promo is used for members that have a valid anniversary month in their account.

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Lost Customer Promo (30 Days-180 Days) - This promo that will be sent out to any members that have not placed an order in the appropriate number of days. There are a total of six lost customer promos, you may use one or all. They should start out with a modest offer and get more aggressive as time goes by.

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Life Time Points Promo (1-10) - Reward Blaster has a rewards program within a rewards program. There is the normal recurring points rewards but there is also a life time rewards program to reward your most loyal and profitable customers. Set these at a progressively higher point range and give valuable rewards to a select few of your best members.

•	Calendar Promo - This is the promo that will be sent out on the 28th of the prior month that is select in the promo calendar drop down menu. Example: Set a Valentines promo to February and it will be sent on the 28th of January.

•	Message Blast -This is not a promo but a way to blast your customers on the fly with either an email or text message (Coupon Club). Note that the "Send Blast" button only appears when the promo type is set to Message Blast or Promo Blast below.

•	Promo Blast - This is a promo that you can blast to your customers on the fly with either an email or text message (Coupon Club). Note that the "Send Blast" button only appears when the promo type is set to Promo Blast or Message Blast above.

•	First Visit After Referral - This is the promo that will be sent out to new referred friends after their first visit. Use this promo in conjunction with the Referred Friend Promo above. You may either one or both depending on how you want to reward newly referred friends.

•	Survey Award Promo - When a customer fills in the online survey and select submit this promo will be sent out to them during the next daily promo cycle.

Report Group: This dropdown allows you to select your reporting group for the promo for reporting purposes (these groups can be changed on the settings tab) .

Email Subject: This is what will appear in the subject line of your promo email. It is very important to not use ALL CAPS or other keyboard characters like (!@#$%^&*). If you use these you will get marked as “Junk” or worse get marked as “Spam”

Days Until Expires: This will default to 30 days for all new promos. You may set it to however many days you wish. Do not forget to enter the expiration date in the disclaimer field in the main body of the email below.

Point Function: This will default to Normal for all new promos. You may set it to issue points upon use so a member can redeem a promo, get a discount and get a certain number of free points as well. the options are “Double Points”, “Triple Points”, “Quadruple Points“ or you add a set number point to that members file when the promo is redeemed.

PLU To Order: Allows you to choose the PLU (From the product database) for your promo. When a promo is given it will ring up this PLU to apply the correct discount to the check. The PLU must then be built in the product database. Once the item exists edit the item and select the “Advanced” button on the top right hand side. Within advanced settings there is an “RB-Promos” tab this is where you set up the PLU promo for the Win-EZ POS System (See help under PLU advanced for more information).

Points to Earn: This field will only show up on “recurring points” promos and “lifetime points” promos. Enter in the number of points required to receive this promo. One point is awarded for every dollar spent. If you want your members to spend $200.00 before receiving a promo, enter 200 in the points to earn field.

Calendar Month Drop Down Menu: This is only appear when the promo type is set to Calendar. Select the month that each individual calendar promo is good for I.E. Valentines=February, Halloween=October.

Send Blast: This button will call up a list of send options for firing out your email or text message blast. (See help on the Blasts window for more information.)

Send Test: This button allows you test and make sure your promos are exactly how you want them. It will allow you to send anything regardless of the promo type to any account that is checked as a test account (within the account editing screen).

Note that both the Send Blast, and Send Test button send the type of message that is selected from the section below (Graphic Email, Text Email, or Text Message).

Set Banner: Pulls up a list of preloaded banner art for a custom promo. You may use your own custom artwork if you wish. The file format is a .PNG file and is 384 pixels wide. Depending on how high you make it you can hide all other settings on you custom promo and just use your own artwork as the display. Put the file in the following folder: (C:\win-ez\win-ez\WorkingSettings\Applications\Reward\Graphics\Custom Graphics)

Editing Promo Text: Please note that on all of the text entry boxes you may select the font, size and color. You may also use the “ENTER” key to put in a carriage return that will allow multiple lines of text. The image email will automatically lengthen and resize to the appropriate length depending on how much text is entered.

You can select the color for the background of the text portion of the promo, and the border on the banner. There are two ways to set the color.

The Pick Button: Selecting this button will display a color picker so that you can select from a standard palette of colors.

The Color Picker:

This control is used by clicking the left mouse button while the mouse is over the image. While holding the mouse button down you can drag the color picker over an image or section of the screen that you would like to use for the background color. The currently selected color (along with a zoomed image of the area under the mouse) will display in the pop up window. Once you have positioned the mouse where you want it, just let go of the left mouse button, and the color you have selected will be used it the image.

Copy Text Down: Allows for your promo to be condensed into text only. THIS IS VERY IMPORTANT FOR “CAN/SPAM” RULES. YOU MUST HAVE A TEXT ONLY OPTION NOT TO GET FLAGGED AS SPAM BY YOUR MEMBER EMAIL PROVIDERS.

The Text Promo tab allows you to format a text only (no picture) version of a promo, or blast message.

The Text Message tab is used to configure the body of the text message to be sent. The footer and header messages can be configured from the Settings tab.